Viners.
Press release.

Client:
This iconic British brand has been making elegant, design led cutlery for over 110 years. Hero campaigns have seen Viners dominate Christmas cutlery features through clever desk drops tactics and stunning lifestyle imagery.

Project:
Before transitioning to freelance work, I held the position of Brand & Design Manager at Unify PR & Marketing, where I worked closely with Viners to create visually compelling and on-brand press materials. My role involved designing each themed press release in accordance with Viners established brand guidelines, ensuring consistency in both design and messaging.

I tailored each release to reflect the unique theme and objectives of the campaign, with a focus on maximising exposure and engagement. By crafting these press releases with a strategic and cohesive design approach, I helped elevate Viners brand presence and contributed to the successful promotion of their products in key media outlets.