Picobello.
Brand, art direction,
packaging & website.

Client:
Medical doctor turned artisan soap maker Bettina wanted to create a strong brand identity and packaging for her handmade soap company.

Project:
I was Brand & Design Manager at Unify PR & Marketing before becoming freelance, I transformed the existing Picobello brand with new fonts and styling. Traditional apothecary typography was used to echo the medical expertise behind the company, using bold lettering and a grain texture to portray the vintage style. The font was kept clean and simple with a mono colour palette to appeal to a unisex audience. As part of the project I art directed the photography, to be used across future advertising, social media and for the new website I designed.