Molecule to Market Milestone.
Identity, digital assets, social media.

Client:
The pharma and biotech podcast in your pocket. Molecule to Market (M2M) takes you inside the life science outsourcing space, allowing you to tune into captivating conversations that intrigue and inspire, from leading professionals in the industry. You’ll takeaway knowledge, learn valuable career and leadership tips, and receive advice that will translate to your personal and professional life. Get personal with the innovators and influencers leading the way in life sciences and pharma. Listen in to candid, compelling conversations with interesting personalities from inside the global contract services sector.

Project:
Molecule to Market needed a graphic/identity to convey and promote its one year birthday milestone. The design was to be playful and commemorative and tie into the podcast/audio nature of M2M.

The design needed to incorporate the different platforms that you can access the podcast to represent how accessible and portable the podcast is.

This milestone is the 1st birthday, but the design needed to work to mark future milestones and achievements so future proofing the design to offer versatility was key.

The identity was used for the website landing page, social media posts and header/profile graphics.