Loidis Group.
Logo, brand rollout, brand guidelines, documents & PPT presentation.

Client:
Loidis Group brings together specialist consultancy and training services around human behaviours across a range of diverse sectors. 

Project:
In my initial conversation with Mark Jenner, Director of Loidis Group, we acknowledged the existing logo's significance but recognised its limitations in functionality. As a result, we are looking to refine the logo by simplifying its design and introducing new fonts and colours to ensure consistency. We also noted that the current blue colour feels somewhat outdated; however, with adjustments and an expanded colour palette, we can achieve a more modern and professional aesthetic.

To develop concepts for a refined logo, I created a presentation for Mark, outlining my design approach, including colour schemes, imagery, and font selections. I also produced visual representations to bring the brand to life.

Once the final logo was selected, I proceeded to develop comprehensive brand guidelines and initiated the brand rollout. This included creating a suite of documents for training courses, such as training needs analysis, guidance, booking forms, privacy notices, and risk assessments. Recognising that these documents might require future edits, I recommended re-creating them in Canva, where I could establish a brand kit. This approach would allow the client greater flexibility to edit the documents, avoiding any limitations.

Following this, I designed a 75-page PowerPoint presentation, incorporating four modules, infographics, and charts with transitions, all aligned with the new brand colour palette and styling.