Gift Invest.
Logo, literature & roller banner.
Client:
At Gift Invest, they use property development to help you grow your income and turn your desires into reality. Gift want to see you prosper, and make the best use of your time and money so you can positively impact your life now, in retirement, and/or create a legacy for loved ones.
Project:
I had the opportunity to collaborate closely with Kate, the Director of Gift Invest, to design a logo for her new company. Throughout the process, Kate provided a wealth of creative insight and inspiration regarding how she envisioned the brand’s identity, and together, we worked to bring that vision to life. After presenting three initial logo concepts, she selected the most unexpected and bold option, which would become the foundation for her brand’s visual identity.
We then embarked on a series of detailed creative meetings to refine the brand elements, including the development of a distinctive color palette, carefully selected typography, and a unique money multiplier system that reinforced the company’s core values. This collaborative approach allowed us to create a logo and brand aesthetic that felt both fresh and impactful, aligning perfectly with the company's mission and goals.
Following the logo design, I successfully rolled out the new brand across a range of key materials, including business cards, a roller banner, an informative leaflet, and a PowerPoint template. Each element was designed to ensure consistency across both digital and print formats, providing Kate with a cohesive and professional brand presence that effectively communicates the company’s values to its target audience.