Faremine.
Label design & packaging.

Client:
Faremine is the fast, easy to use online reservations system designed exclusively for travel professionals, brought to you by Gazelle Travel Ltd.

Project:
Working with Anthea Malik, Marketing Director, who had developed a campaign idea in which Faremine would collaborate with numerous airlines sending 100 agents 100g bags of Spice Kitchen mix. The brief was to create an eye-catching, unique spice label design incorporating their logo, plus their supplier logos and strapline, which could be adapted, and differentiated for each monthly spice blend and airline partner.

I created a range of concepts including bold illustrations, abstract patterns and the chosen design, a symmetrical decorative pattern incorporating spice elements that had a luxury feel.

The label needed to be adaptable for future promotions with spices, destinations, airlines, a Christmas edition – and even a Faremine secret family blend.

Testimonial:
“The best decision we made was to “extend our marketing department” to include Helen as a design consultant. Her work has included a packaging label design for a new marketing campaign, which is still running over a year later.

Helen created a beautiful, distinctive design using spice motifs in a colour complementary to the partner logo and also evocative of the spice blend and destination represented. She has gone on to create a range of spice labels, each unique, which are now instantly recognised as Faremine, including an exquisite Christmas wreath version for our corporate gift to our customers.”

Helen understands our unusual, niche business and our target audiences, is extremely professional and reliable, highly creative - offering different perspectives and suggestions, and exceeds our expectations every time. She is a highly valued member of our team!”

— Anthea Malik, Marketing Director, Faremine