Barista & Co.
Template design &
press releases.
Client:
Founded in 2013 by husband and wife team, James and Louise Gray, Barista & Co is an independent coffee company with community and coffee at its heart. Fuelled by a sense of adventure and passion for coffee, targeting key travel, adventure and outdoor titles as well as food and interiors magazines.
Project:
Before transitioning to freelance, I worked as Brand & Design Manager at Unify PR & Marketing, where I collaborated with Barista & Co. to refine their brand communications. My key responsibility was designing a standardised press release template that adhered to the company's brand guidelines. This template was created to provide a consistent and polished look across all press releases, while ensuring flexibility for tailoring each piece to specific announcements. In doing so, I helped strengthen Barista & Co.’s brand presence and ensured their messaging remained aligned with their visual identity across all communications.